McDonald, Malcolm H. B. <br/><br/>
Marketing plans :  how to prepare them : how to use them. 

 - 2nd ed. 
 - Oxford :  Heinemann Professional,  1989. 
 - ix, 337 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Planning.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M33 1989