TY  - BOOK
AU  - McDonald,Malcolm H.B.
TI  - Marketing plans: how to prepare them : how to use them
AV  - HF5415.13 .M33 1989
PY  - 1989///
CY  - Oxford
PB  - Heinemann Professional
KW  - Marketing
KW  - Management
KW  - Planning
ER  -