Parry, Mark E. <br/><br/>
Strategic marketing management :  a means-end approach / 
Mark E. Parry. 
 - New Delhi :  Tata McGraw-Hill,  c2002. 
 - ix, 275 p. ;  24 cm. 
 - McGraw-Hill executive MBA series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0071372229 :  KES 820 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P37