Cravens, David W. <br/><br/>
Strategic marketing. 

 - 3rd ed. 
 - Boston :  Irwin,  1991. 
 - xxvii, 833 p. 
<br/><br/><label>ISBN: </label>0256087938 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .C73 1991