00458cam a22001692  4500001001100000005001700011008004100028020001700069040001500086050002600101100003400127245002500161250001200186260002800198300001800226650004400244000000223020151217151844.0070405s         xx           000 0 eng d  a0256087938 :  aKABUcKABU 0aHF5415.135b.C73 19911 aCravens, David W.@000016760310aStrategic marketing.  a3rd ed.  aBoston :bIrwin,c1991.  axxvii, 833 p. 0aMarketingxDecision making.@0000151508