TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert Allen
TI  - Strategic marketing problems: cases and comments 
SN  - 0136328601 :
AV  - HF5415.135 .K47 1998
PY  - 1998///
CY  - Upper Saddle River, N.J
PB  - Prentice Hall
KW  - Marketing
KW  - Decision making
KW  - Case studies
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -