@book{5722,
	author = {Mason, Charlotte H. and Perreault, William D.},
	title = {The Marketing game! /},
	publisher = {Irwin,},
	year = {c1992.},
	address = {Chicago :},
	edition = {2nd ed.},
	note = {Includes PLAN software for preparing an electronic version of the marketing plan decision form.}
}