Marketing research
text and cases
Boyd, Harper W.
creator
Westfall, Ralph.
Stasch, Stanley F.
text
xx
Homewood, Illinois
Richard D. Irwin
1999
7th ed.
monographic
eng
xv, 816 p.
Harper W. Boyd, Ralph Westfall, Stanley F. Stasch.
Marketing research
HF5415.2 .B65 1999
8185386161 :
KABU
070405
20151217151845.0
0000002235