TY  - BOOK
AU  - Churchill,Gilbert A.
AU  - Lacobucci,D.
TI  - Marketing research: methodological foundations 
SN  - 00303331019 :
AV  - HF5415.2 .C48 2002
PY  - 2002///
CY  - Mason, Ohio
PB  - South-Western
KW  - Marketing research
ER  -