Dillon, William R. <br/><br/>
Marketing research in a marketing environment / 
William R. Dillon, Thomas J. Madden, Neil H. Firtle. 
 - 3rd ed. 
 - Chicago :  Irwin,  1994. 
 - 760 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .D54 1994