TY  - BOOK
AU  - Dillon,William R.
AU  - Madden,Thomas J.
AU  - Firtle,Neil H.
TI  - Marketing research in a marketing environment
AV  - HF5415.2 .D54 1994
PY  - 1994///
CY  - Chicago
PB  - Irwin
KW  - Marketing research
ER  -