00658nam a22001932  4500001001100000005001700011008004100028020002600069040001500095050002400110100003200134245010300166250001200269260004900281300003400330650002700364650004100391700003200432000000224420151217151845.0070405s        xx            000 0 eng d  a8120309618 :cKES 820  aKABUcKABU 0aHF5415.2b.T85 19931 aTull, Donald S.@000015153210aMarketing research :bmeasurement & methods: a text with cases /c Donald S. Tull, Del I. Hawkins.  a6th ed.  aNew Delhi :bPrentice-Hall of India,cc1993.  axviii, 863, [45] p. ;c24 cm. 0aMarketing.@0000151351 0aMarketingxCase studies.@00001515331 aHawkins, Del I.@0000148302