Kardes, Frank R. <br/><br/>
Consumer behavior and managerial decision making / 
Frank R. Kardes. 
 - 2nd ed. 
 - Delhi :  Prentice-Hall of India,  c2002. 
 - xviii, 457 p. :  ill. ;  25 cm. 
<br/><br/>Inlcudes bibliographical references (p. 417-439) and indexes. 
<br/><br/><label>ISBN: </label>8120322215 :  KES 625 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Decision making.
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .K37 2002