TY  - BOOK
AU  - Kardes,Frank R.
TI  - Consumer behavior and managerial decision making
SN  - 8120322215 :
AV  - HF5415.3 .K37 2002
PY  - 2002///
CY  - Delhi
PB  - Prentice-Hall of India
KW  - Consumer behavior
KW  - Decision making
N1  - Inlcudes bibliographical references (p. 417-439) and indexes
ER  -