Whiteley, Richard C.

Customer-centered growth : five proven strategies for building competitive advantage / by Richard Whiteley and Diane Hessan. - Reading, Massachusetts : Addison-Wesley, 1996. - x,320 p. ; 24 cm.

0201479672 : KES 1,950


Consumer satisfaction.
Strategic planning.
Competition.

HF5415.3 / .W45 1996