Whiteley, Richard C. Customer-centered growth : five proven strategies for building competitive advantage / by Richard Whiteley and Diane Hessan. - Reading, Massachusetts : Addison-Wesley, 1996. - x,320 p. ; 24 cm. ISBN: 0201479672 : KES 1,950 Subjects--Topical Terms: Consumer satisfaction.Strategic planning.Competition. LC Class. No.: HF5415.3 / .W45 1996