Loudon, David L. <br/><br/>
Consumer behavior :  concepts and applications / 
David L. Loudon, Albert J. Della Bitta. 
 - 4th ed. 
 - New Delhi :  Tata McGraw-Hill,  c1993. 
 - xxiii, 787 p. ;  26 cm. 
<br/><br/><label>ISBN: </label>0070387672 :  KES 860 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer bahavior.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .L68 1993