TY  - BOOK
AU  - Loudon,David L.
AU  - Della Bitta,Albert J.
TI  - Consumer behavior: concepts and applications 
SN  - 0070387672 :
AV  - HF5415.32 .L68 1993
PY  - 1993///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Consumer bahavior
ER  -