Tellis, Gerard J. <br/><br/>
Advertising and sales promotion strategy / 
Gerard Tellis. 
 - Reading, Massachusetts :  Addison-Wesley,  1997. 
 - xvii, 483 p. ;  26 cm. 
<br/><br/><label>ISBN: </label>0321014111 :  KES 4,445 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5823  / .T45 1997