TY  - BOOK
AU  - Tellis,Gerard J.
TI  - Advertising and sales promotion strategy
SN  - 0321014111 :
AV  - HF5823 .T45 1997
PY  - 1997///
CY  - Reading, Massachusetts
PB  - Addison-Wesley
KW  - Advertising
KW  - Sales promotion
KW  - Marketing
KW  - Management
ER  -