Wells, William. <br/><br/>
Advertising :  principles and practice / 
William Wells, John Burnett, Sandra Moriarty. 
 - 6th ed. 
 - Delhi :  Pearson Educ.,  2003. 
 - xxxii, 599 p. 
<br/><br/><label>ISBN: </label>8129700638 :  KES 1,960 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .W45 2003