Aaker, David A. <br/><br/>
Strategic market management. 

 - 6th ed. 
 - New Delhi :  Wiley India,  2001. 
 - xiv, 338 p. 
<br/><br/><label>ISBN: </label>8126509252 :  950 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .A25 2001