Kolb, Bonita M. Marketing for cultural organisations : new strategies for attracting audience to classical music, dance museums, theatre and opera. - 2nd ed. - London : Thomson, 2005. - x, 233 p. ISBN: 1844802132 : KES 5,219 Subjects--Topical Terms: Performance--Art--marketing.Museums--marketing. LC Class. No.: PN1590 / .M27K65 2005