Shimp, Terence A. <br/><br/>
Integrated marketing communication in advertising and promotion / 
Terence A. Shimp. 
 - 7th ed. 
 - Mason, OH :  Thomson Higher,  2007. 
 - xx, 629 p. 
<br/><br/><label>ISBN: </label>0324408080 :  KES 3,950 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotion.<br/>Advertising.<br/>Direct marketing.