00772cam a22002412 4500 0000005993 20151217152010.0 070911s xx 000 0 eng d 0324408080 : KES 3,950 KABU KABU Shimp, Terence A. 0000157329 Integrated marketing communication in advertising and promotion / Terence A. Shimp. 7th ed. Mason, OH : Thomson Higher, 2007. xx, 629 p. Communication in marketing. 0000151439 Sales promotion. 0000151717 Advertising. 0000071054 Direct marketing. 0000157330 070911 1 7153 7153 0 0 lcc 0 KABU KABU 2015-12-17 3 HF5415.123 .S55 2007 005027 2023-05-10 00:00:00 2023-01-16 2015-12-17 BK