TY  - BOOK
AU  - Shimp,Terence A.
TI  - Integrated marketing communication in advertising and promotion
SN  - 0324408080 :
PY  - 2007///
CY  - Mason, OH
PB  - Thomson Higher
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
ER  -