00602nam a22001692  4500001001100000005001700011008004100028020003000069040001500099100003800114245010300152260005500255300001600310650003800326700003400364700003400398000000709620151217152022.0071114s         xx           000 0 eng d  a0333773195 :cKES 3937.50  aKABUcKABU1 aDubois, Pierre-Louis.@000015814110aMarketing management :ba value-creation process /cPierre Dubois, Alan Jolibert, Hans Muhlbacher.  aBasingstoke, England :bPalgrave Macmillan,c2007.  axv, 466  p. 0aMarketing management.@00001514681 a Jolibert,  Alan.@00001581421 aMuhlbacher, Hans.@0000158143