00515cam a22001692  4500001001100000005001700011008004100028020002300069040001500092100003200107245006200139250001300201260004700214300002400261650002700285700003300312000000849320151021151114.0080416s         xx           000 0 eng d  a0132390026 :cKES   aKABUcKABU1 aKotler, Philip.@000009755910aPrinciples of marketing /cPhilip Kotler, Gary Armstrong.  a12th ed.  aUpper Saddle River, NJ. :bPearson,c2008.  axxxii, 599, [99] p. 0aMarketing.@00001513511 aArmstrong, Gary.@0000097560