Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller. 
 - 12th ed. 
 - New Delhi :  Prentice Hall of India,  2006. 
 - xxxvii, 729 p. 
<br/><br/><label>ISBN: </label>8120327993 :  KES 1,380 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.