00531cam a22001692 4500001001100000005001700011008004100028020002800069040001500097100003200112245006200144250001300206260004800219300001900267650003900286700003600325000000021320151021151041.0070117s xx 000 0 eng d a8120327993 :cKES 1,380 aKABUcKABU1 aKotler, Philip.@000009755910aMarketing management /cPhilip Kotler, Kevin Lane Keller. a12th ed. aNew Delhi :bPrentice Hall of India,c2006. axxxvii, 729 p. 0aMarketingxManagement.@00001509121 aKeller, Kevin Lane.@0000150997