Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins, Roger J. Best, Kenneth A. Coney. 
 - 9th ed. 
 - New Delhi :  Tata McGraw-Hill,  2004. 
 - xxvi, 790 p. 
<br/><br/><label>ISBN: </label>0070582343 :  KES 1,250 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.