TY  - BOOK
AU  - Hawkins,Del I.
AU  - Best,Roger J.
AU  - Coney,Kenneth A.
TI  - Consumer behavior: building marketing strategy 
SN  - 0070582343 :
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Consumer behavior
KW  - United States
ER  -