00576nam a22001932  4500001001100000005001700011008004100028020001700069040001500086100003200101245008200133250001300215260003400228300002000262650002700282700003500309700003500344852000300379000001164620151217152059.0081215s         xx           000 0 eng d  a0071106863 :  aKABUcKABU1 aKerin, Roger A.@000015151110aMarketing :bthe core /cRoger A. Kerin, Steven W. Hartley, William Rudelius.  a2nd  ed.  aBoston :bMcGraw-Hill,c2007.  axxxiii, 425  p. 0aMarketing.@00001513511 aHartley, Steven W.@00001676011 aRudelius, William.@00001676021