Keller, Kevin Lane. <br/><br/>
Strategic brand management :  a European perspective / 
Kevin Lane Keller, Tony Aperia, Mats Georgson. 
 - 1st  ed. 
 - London :  Prentice Hall,  2008. 
 - xxvi, 829  p. 
<br/><br/><label>ISBN: </label>0273706328 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.