TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Aperia,Tony
AU  - Georgson,Mats
TI  - Strategic brand management: a European perspective 
SN  - 0273706328 :
PY  - 2008///
CY  - London
PB  - Prentice Hall
KW  - Brand name products
KW  - Management
ER  -