Palmer, Dean. <br/><br/>
Principles of marketing / 
Dean Palmer, William A. Stull. 
 - 2nd  ed. 
 - Cincinnati, OH. :  South-Western,  1991. 
 - vii, 408  p. 
<br/><br/><label>ISBN: </label>0538604379 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.