The
Art of marketing
Lancaster, Geoff.
Reynolds, Paul.
Lewis, Keith.
Housden, Matthew.
Yadin, Daniel L.
Farbey, A. D.
Morse, Stephen.
Brannan, Tom.
Randall, Geoffrey.
Davis, Judy.
Stone, Merlin.
Woodcock, Neil.
Machtynger, Liz.
text
xx
New Delhi
Crest Publishing
2001
1st ed.
monographic
eng
9 v.
v. 1Introduction to marketing: a step-by-step guide to all the tools of marketing / Geoff Lancaster, Paul Reynolds - v. 2 International marketing: aguide to going global / Keith Lewis and Matthew Housden - v. 3 Creative marketing communications: a guide to planning, skills and techniques / Daniel L. Yadin - v. 4 Successful advertising: a guide to stategy, for planning and targeting / A. D. Farbey - v. 5 Successful product management: a guide to stategy ,planning and development / Stephen Morse - v. 6 Intergrated marketing communications / Tom Brannan - v. 7 Branding: a practical guide to planning your strategy / Geofrey Randall - v. 8 A Guide to web marketing: successful promotion on the net / Judy Davis - v. 9 Customer relationship marketing: get to know your customers and win their loyalty / Merlin Stone, Neil Woodcock and Liz Machtynger.
Marketing
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