Services marketing :  integrating customer focus across the firm / 
Alan Wilson ...[et al.]. 
 - 1st  ed. 
 - Maidenhead, England :  McGraw-Hill,  2008. 
 - xxiii, 623  p. 
<br/><br/><label>ISBN: </label>0077107950 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services industries--Marketing.