Andreasen, Alan R. <br/><br/>
Strategic marketing for non-profit organizations / 
Alan R. Andreasen, Philip Kotler. 
 - 7th ed. 
 - Upper Saddle River, NJ :  Pearson Educ.,  2008. 
 - xxii, 504 p. 
<br/><br/><label>ISBN: </label>0132345545 :  KES 2760 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .A53 2008