Arens, William F. <br/><br/>
Essentials of contemporary advertising / 
William F. Arens, David H. Schaefer. 
 - 1st  ed. 
 - Boston :  McGraw-Hill,  2007. 
 - xxvii, 558  p. 
<br/><br/><label>ISBN: </label>0071106278 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.