Nagle, Thomas T. <br/><br/>
The Strategy and tactics of pricing :  a guide to growing more profitably / 
Thomas T. Nagle, John E. Hogan. 
 - 4th  ed. 
 - Upper Saddle River, NJ. :  Pearson,  2006. 
 - xv, 349  p. 
<br/><br/><label>ISBN: </label>0131856774 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing.<br/>Marketing--Decision making.