Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens, Nigel F. Piercy. 
 - 9th  ed. 
 - Boston :  McGraw-Hill,  2009. 
 - xv, 784  p. 
<br/><br/><label>ISBN: </label>0071263351 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.