Keller, Kevin Lane. <br/><br/>
Strategic brand management :  building, measuring and managing brand equity. / 
Kevin Lane Keller. 
 - 3rd ed. 
 - Upper Saddle River, NJ. :  Pearson Educ.,  2008. 
 - xxi, 692 p. 
<br/><br/><label>ISBN: </label>0132336227 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name product--Management.
<br/><br/><label>LC Class. No.: </label>HD69  / .B7K45 2008