00574cam a22001812  4500001001100000005001700011008004100028020001500069040001500084050002200099100003600121245010300157250001200260260005300272300001600325650004800341852000300389000001845520151217152128.0091030s         xx           000 0 eng d  a0132336227  aKABUcKABU 0aHD69b.B7K45 20081 aKeller, Kevin Lane.@000015099710aStrategic brand management :bbuilding, measuring and managing brand equity. /cKevin Lane Keller.  a3rd ed.  aUpper Saddle River, NJ. :bPearson Educ.,c2008.  axxi, 692 p. 0aBrand name productxManagement.@00001509981