00970cam a22002772 4500 0000018848 20151217152136.0 100808s xx 000 0 eng d 0070144966 KABU KABU HF5823 .B45 2007 Belch, George Eugene. 0000159835 Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani. 7th ed. New Delhi : Tata McGraw-Hill, 2007. xxxiii, 1075 p. Advertising. 0000071054 Sales promotion. 0000151717 Communication in marketing. 0000151439 Belch, Michael A. 0000159836 Purani, Keyoor. 0000178272 p2300 KES p2300 KES 100808 1 8675 8675 0 0 lcc 0 KABU KABU 2015-12-17 0 HF5823 .B45 2007 c. 1 24028 2015-12-17 00:00:00 2015-12-17 BK 0 0 lcc 0 KABU KABU 2015-12-17 0 HF5823 .B45 2007 c. 2 24030 2015-12-17 00:00:00 2015-12-17 BK