Fullerton, Sam. <br/><br/>
Sports marketing / 
Sam Fullerton. 
 - 2nd  ed. 
 - Boston :  McGraw-Hill,  2010. 
 - xviii, 670  p. 
<br/><br/><label>ISBN: </label>0071267638 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing.