Marketing research / 
Eric Shiu ... [et al.]. 
 - 1st  ed. 
 - London :  McGraw-Hill,  2009. 
 - xxv, 774  p. 
<br/><br/><label>ISBN: </label>0077117069 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.