Masterman, Guy. <br/><br/>
Innovative marketing communications :  strategies for the events industry / 
Guy Masterman, Emma H. Wood. 
 - 1st  ed. 
 - Boston :  Elsevier,  2006. 
 - xxi, 322  p. 
<br/><br/><label>ISBN: </label>0750663618 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events--Management.<br/>Special events--Marketing.