TY  - BOOK
AU  - Masterman,Guy
AU  - Wood,Emma H.
TI  - Innovative marketing communications: strategies for the events industry 
SN  - 0750663618 :
PY  - 2006///
CY  - Boston
PB  - Elsevier
KW  - Special events
KW  - Management
KW  - Marketing
ER  -