Marketing leadership in hospitality and tourism
strategies and tactics for competitive advantage
Shoemaker, Stowe.
creator
Lewis, Robert C.
Yesawich, Peter C.
text
xx
Upper Saddle River, New Jersey
Pearson
2007
4th ed.
monographic
eng
xxv,662p. + 1 CD- ROM.
Stowe Shoemaker, Robert C. Lewis and Peter C. Yesawich.
Hospitality industry
Marketing
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