00598nam a22001932  4500001001100000005001700011008004100028020001700069040001500086100003600101245010000137250001200237260003700249300001800286650002900304650003700333700003100370852000300401000002072620151217152220.0111006s         xx           000 0 eng d  a0765611120 :  aKABUcKABU1 aJones, John Philip.@000017765810aWhat's in a name? :badvertising and the concept of brands /cJohn Philip Jones, Jan S. Slater.  a2nd ed.  aNew York :bM. E. Sharpe,c2003.  axxiii, 400 p. 0aAdvertising.@0000071054 0aBrand name products.@00001514421 aSlater, Jan S.@00001812531